n other words, SEO involves making changes to the design and content of the website, which makes it more attractive to a search engine. You do this in the hope that the search engine will display your site as the first result on the search engine results page.

Although search engine optimization can get quite complex when it comes to all of the different factors that affect your ranking, the basic process is not that difficult to understand.

Search engines want to provide the best service to their users. This means providing results on search engine pages that are not only of high quality, but also relevant to what the searcher is looking for.